Notification Preferences

Last updated 12 Aug 2026

Choose how Mafflle keeps you updated, on email or WhatsApp, and control what you receive, including the weekly performance digest.

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Notification Preferences

Mafflle can keep you updated about your store in two places: your email and your WhatsApp. You decide which one to use and what you want to hear about.

The main thing you can opt into is the weekly performance digest, a summary of how your store did over the past week. This guide covers both channels, the weekly digest, and the automatic emails you always get.

The Two Channels

Email notifications

Updates sent to your account email. This is on by default.

WhatsApp notifications

Updates sent to your store WhatsApp number on WhatsApp. This is the WhatsApp number you set up when you created your store. You need to turn this on yourself, and it only works if you have a valid store WhatsApp number.

The Weekly Performance Digest

The main thing you can switch on or off is the weekly performance digest. It’s a summary of your store’s past week, and it includes:

  • Revenue for the week
  • Total orders, plus pending and fulfilled orders
  • New customers
  • Store visits (pageviews) and unique visitors

For most stores this is the most useful notification you can get. It tells you whether last week was better or worse than the week before, without you having to open the dashboard.

Where to Change Your Preferences

There’s no separate “Notifications” page. Notification settings live in Settings → General, in a section called Notification Settings, right below your store details.

Go to Settings → General and scroll to the notification section.

How to Turn On WhatsApp Notifications

  1. Go to Settings → General.
  2. Scroll to Notification Settings.
  3. Turn on WhatsApp Notifications.
  4. Turn on the Weekly Performance Digest topic underneath.

The digests are sent to your store’s WhatsApp number, which is shown right there on the page. If the number is wrong, update it in the WhatsApp field above before turning the notifications on.

Email Notifications

Email Notifications is the other switch. It’s on by default. Turning it off stops the weekly digest and lifecycle emails from going to your email.

What You Always Get

Some emails are automatic and can’t be turned off, because they’re essential to running your store:

  • Welcome email - When you register
  • Trial reminders - Before your free trial ends
  • Subscription reminders - Before your subscription renews
  • Payment receipts - When a payment goes through

These keep working regardless of your notification settings. What the notification settings control is the optional stuff, mainly the weekly digest.

What You Can Turn Off

  • Weekly performance digest (email and/or WhatsApp) - The weekly summary.
  • All WhatsApp notifications - Turn off the channel entirely.
  • All email notifications - Turn off email updates, including the digest.

Tips

  • Turn on WhatsApp if you live in WhatsApp. It’s a store update you’ll actually see, not an email that gets buried.
  • Keep the weekly digest on. It’s a small email that tells you a lot. Even if you don’t read it immediately, it’s your weekly snapshot.
  • Check your store WhatsApp number. The digests go to the store number, not your personal number, unless they’re the same.